In a bid to combat the rising tide of drug and alcohol abuse during the festive season, the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has launched an anti-drug abuse campaign in Busia County, Kenya. This initiative comes in the wake of alarming statistics highlighting a significant correlation between substance abuse and traffic accidents during the Christmas season.

According to NACADA Director of Corporate Services Patrick Obura, “Alcohol is one of the most abused drugs in Kenya. Statistics indicate that 11.8 percent of Kenyans abuse alcohol but here in Busia the average prevalence use of alcohol stands at 23 percent so we urge area residents to join us in our fight against alcohol abuse.”

The campaign aims to raise public awareness and reduce the incidence of drug- and alcohol-related accidents and their resulting negative consequences. The initiative is part of a broader effort to combat substance abuse in Kenya. “We urge area residents to join us in our fight against alcohol abuse,” Obura said.

The importance of preventive measures and public education in addressing the challenges posed by drug and alcohol abuse cannot be overstated. As the year comes to a close, it is crucial to promote responsible behavior and celebrate soberly, not only for individual well-being but also for community safety.