President William Ruto on Monday at State House revealed that Kenyan digital content creators will now be able to monetise their content on Facebook and Instagram, as from June, 2024.

Speaking when he met several content creators with officials from Facebook and Instagram’s mother company Meta, Ruto said he had gotten a commitment from the officials of the social platform, noting this is a big step for digital content creators.

He noted that soon, the eligibility criteria details will be made public for all to know.

Ruto added that the new development attests to the economic agenda which promises to give every Kenyan a chance to earn an income and transform their lives.

“In a few weeks, many of you will be eligible. Eligibility criteria will now be available for all creators in Kenya. That’s a big step to make sure that our content creators have an opportunity to monetise their talent to give themselves additional revenue and I’m truly grateful to Facebook for walking with us on this journey.”

“I’ve gotten a commitment that by June, all our creators will now have an opportunity to monetise everything they do in that space, put Ads, and it speaks to our Bottom-up Economic Transformation agenda on making sure that we give everybody a chance,” Ruto said.

During the meeting, Ruto also urged the Meta team to have the process rolled out sooner if they can.