Ministry of Information has launched a global digital campaign dubbed “LetsGoToKenya”, aimed at promoting awareness of Kenya as a premier global destination for both tourism and investment.

This follows Nairobi’s endorsement as the world’s best city to visit in 2024 by Lonely Planet, a United States-based travel agency, placing it ahead of Paris and Montreal in Canada.

The campaign, launched by PS Tanui which will run for a period of one year

Tanui was accompanied by ICT Authority CEO Stanley Kamanguya, Konza Technopolis Development Authority CEO John Paul Okwiri among others.

“It is my great pleasure to join you today for the launch of the #Let’sGoToKenya digital media campaign. Nairobi, our capital city and a jewel in Kenya’s crown, has been rightfully recognized as the best city to visit in 2024 by Lonely Planet.

This accolade lays the foundation for our gathering today. The upward trajectory of Kenya’s tourism sector is undeniable. Our nation’s allure, with its warm hospitality status as a technology and innovation hub, vibrant street culture and the unique distinction of Nairobi as the “Green City Under the Sun” with a National Park within its city limits, has earned it the esteemed title from Lonely Planet,” added Eng. Tanui.

The campaign aims to harness the power of technology, specifically tapping into the capabilities of social media platforms, leveraging the enthusiasm and expertise of Kenya’s youthful, tech-savvy population which constitutes approximately 70% of the demographic, as well as the vibrant creative community.

The PS pointed out that the campaign will leverage on major events and forums being hosted by the government throughout the year to further promote the campaign, hence maximizing visibility and impact.

“We will utilize the Connected Africa Summit set to be held in April, Network of African Data Protection Authorities Conference in May, Transform Africa Summit 2024 in August and 41st International Association of Science Parts Conference in September,” said Tanui.

Tanui noted that the campaign will capitalize on the one-government approach, where he called on other government agencies to contribute to content creation and the #LetsGotoKenya Hashtag promotion.

Key partners in the campaign comprise Linkedin, Kenya Airways, Startup Lions/Digital nomads of Turkana, Ministry of Tourism & Wildlife, and the Ministry of Youth, which will engage with content creators and sports associations to infuse the campaign with dynamic energy.

“Technology companies, including esteemed representatives such as META and Google will play a pivotal role in promoting the campaign, bolstering platform security, providing capacity-building initiatives, and delivering performance metrics to optimize the country’s outreach efforts.”

 “Together, let us unite in showcasing Nairobi’s vibrant culture, rich heritage and innovative spirit to the world.