The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has issued a directive to remove billboards promoting alcoholic beverages in close proximity to schools.

In a bold move, NACADA expressed deep concern over the surge in alcohol advertising near educational institutions, in violation of laws prohibiting deceptive promotions about the impact of alcohol.

In a statement, NACADA emphasized the urgency of the situation, stating, “The presence of alcohol advertisements near educational institutions undermines efforts to create safe and conducive learning environments.”

They highlighted the detrimental effects of such ads on young individuals, with children reportedly starting to consume alcohol as young as seven years old.

NACADA announced plans to collaborate with various stakeholders to enforce the removal of these billboards, involving both national and county government authorities.

They called on advertising agencies and businesses to act responsibly, with a spokesperson stating, “By refraining from placing alcohol advertisements near schools, we can protect our youth from the negative influences of alcohol marketing.”

This proactive stance by NACADA aims to safeguard the well-being of students and promote healthier choices among young people.