The government of Kenya will be actively collaborating with the largest global marketing company for Kenyan tea to boost tea farming.

This is according to President William Ruto who revealed on Thursday that the government has partnered with Lipton Teas and Infusions to enhance the quality of Kenyan tea for global standards.

He explained that the objective is to raise farmers’ earnings and broaden opportunities for Kenyans in the tea value chains.

“We have an opportunity to ensure that we produce tea in a way that most earnings go to our farmers by making sure that they produce sustainably, good quality and which is environmentally sensitive,” Ruto said.

The Head of State expressed pride in the ‘global’ move, noting that Lipton Tea would be the first Kenyan tea brand to be sold in Europe.

“I am very proud that today in supermarkets across Europe you will have a label that says that this tea is from Kenya,”

President Ruto further stated that the partnership would guarantee that tea purchased from Kenya is labeled as a Kenyan brand.

The Ksh.73 billion Academy will collaborate with the Technical Vocational Education and Training (TVET) to boost the tea industry by conducting research and training farmers in best practices for tea husbandry and value-added processing.